Become an Email Marketing Expert!

This course is perfect for you if you:

- are a farmer or butcher selling meat direct to consumer, a small meat processor who needs to fill appointment slots, or any other type of food or ag related business.

- have thought about launching email marketing but want to do it right.

- already do some email marketing but want to level up and make it more effective.

This course was LIVE but all of the sessions were recorded, so now you can watch them when you have time.

As farmers and small business owners ourselves, we understand how hectic and unpredictable your schedule can be.

So watch these recordings on your schedule!

Here's the full course outline:

Week 1: Getting Set up for Success

Warning: Most people skip these steps and get frustrated later on!

• Audience settings
• Content at your fingertips
• Sign-up Form settings
• Design templates

Week 2: Draft & Design emails like a pro

Do not send an email without following this Simple 4-Step Process!

• The psychology behind email design
• Best practices for readability
• Inspire action from your readers!

Week 3: How to get strangers to WANT to sign up for your email list

Grow your subscribers without buying a list or resorting to sleazy sales tactics.

• The #1 thing you can do to grow your list of email subscribers
• The simple sign-up page formula proven to work!

Week 4: 3 types of emails to send (to turn your list into a money-making machine)

Sell more via email without spamming your subscribers

• The 2 types of emails (and which one you should never use)
•  The three topics you need to cover to turn browsers into buyers (or contacts into customers!)

Week 5: Use email marketing like a pro - without spending all your time in front of a computer

These tried and true techniques will do the work for you!

• Making the most of your list
• The automations that you need

Week 6: How does your email marketing measure up?

How to tell and how to improve.

• Discover the top 3 things you can do to increase your open rates
• Finally - Get people to take action!

This course is full of ideas of ways you can make it better! 

Most DIY marketers don't understand the psychology behind email marketing, and haven't sent enough emails to uncover the tried-and-true methods to increase sales.

But you'll learn both of those things in this course!

This course will focus on Mailchimp, but most of the principals (such as effective design, how to get new subscribers, and what to send) apply to any platform used.

That being said, we really like Mailchimp for DIY marketers because it:

• works with many websites and ecommerce platforms (including ChopLocal.com)
• is relatively inexpensive
• has powerful automation options
• has an easy-to-use email designer
• can connect with your Canva account
• is widely used by the farmers and butchers we work with!

You can definitely get started with the free account and upgrade as needed!

Some of the more advanced topics we'll cover (like automations) require a paid account, but you can do a LOT to reach and build trust with your audience using Mailchimp's free features.