The Meat Success Podcast
Lessons in Meat Marketing for Farms and Butchers
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Are you a farmer or butcher ready to master direct-to-consumer marketing and “Meat Success”?
Then you're in the right place! From the team responsible for the ChopLocal meat marketplace, each episode of this podcast features interviews with farmers and butchers who have built successful direct-to-consumer meat businesses.
And they’re going to share their secrets for success with you!
From actionable tips to inspiring stories, this podcast has the ingredients you need to succeed in the meat business!
After the show, be sure to subscribe, leave a review, follow us on social and check out the rest of our educational resources at ChopLocalUniversity.com.
Episode 5
In this podcast episode, Katie Olthoff from Choplocal sits down with Chris and Tawney Wolters, first-generation farmers who started Fluffy Butt Farms in Michigan. The Wolters transitioned from careers in the airline industry to farming during the COVID-19 pandemic, beginning with chickens and eventually expanding to goats, pigs, and cows.
They share insights on their farm's operations, including challenges with raising certain animals, the growth of their business through farmers markets, email marketing, and their goat grazing service.
They also discuss their approach to raising niche breeds and maintaining high-quality meat products, emphasizing the importance of ongoing learning and building customer relationships through direct sales and social media engagement.
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Episode 4
In this episode, Katie Olthoff interviews Kyle Fannin from Lazy Creek Meats, discussing the history and evolution of their family-run cattle business. They explore the importance of genetics in cattle production, the impact of COVID-19 on consumer demand, and the strategies Lazy Creek Meats employs to market their products directly to consumers.Â
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Episode 3
In this episode of the Meat Success podcast, Katie Olthoff interviews Anna from Over the Moon Farm and Flowers.
The conversation explores the challenges and successes of navigating different markets, understanding customer demographics, and the importance of diversifying protein offerings. Anna shares insights on marketing niche products like pork and the innovative steps they are taking to enhance their business.
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Episode 2
Host Katie Olthoff sat down with Candice from White Barn Beef, located in Portal, Arizona. They discussed everything from farming in the desert to building a direct-to-consumer beef business amid a global pandemic.
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Episode 1
As we embark on this exciting new venture with our ChopLocal podcast, we're eager to share our journey with you—our listeners, supporters, and fellow meat enthusiasts!
In our inaugural episode, we dive into the origins of ChopLocal, bringing you the personal stories, challenges, and philosophies that have shaped our business.
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