Educational Webinars about Selling Meat Online
Feb 20, 2024
Recording: Maximizing Success: Strategies for Boosting Farmers Market Sales
Tuesday, July 11th
As a farmers' market vendor, you may be in a mid-season slump. We understand the challenges that arise as the season progresses and that's why we're offering a webinar to help provide ideas and spark creativity to boost your sales for the second half of farmers' market season.
This webinar offers valuable insights and practical strategies from two experts in the field. Victoria Robinson, Farm Marketing Mentor, and Teresa Davis, owner of West Forty Market will be sharing their farmers' market expertise and answering your questions!
Whether this is your first year as a farmers' market vendor, or you are a seasoned veteran, this webinar will give you the boost you need to finish the season strong!
Recording: Local Meat Capacity (MCap) Grant
Wednesday, June 7th
Led by Stephen Ussery, Stewards Unlimited
ChopLocal and Stewards Unlimited hosted a free webinar to help independently-owned meat and poultry processing businesses learn more about USDA's Local Meat Capacity Grant.
Local MCap Grant funds are available to help provide more and better processing options for local livestock producers by modernizing, increasing, diversifying and decentralizing meat and poultry processing capacity, including support for rendering.
The webinar reviews the grant requirements, and Stephen Ussery from Stewards Unlimited, an agricultural grant writing service, shares tips on writing successful grant applications. Grant awards range from $10,000 - $5 million.
Recording: Profitable Meat Marketing
Tuesday, April 11th
Led by Matt LeRoux, Extension Associate with Cornell University
You are raising and selling local meat, but are you making a profit? In this webinar, hosted by ChopLocal and Matt LeRoux, learn marketing techniques and how to use the NEW Cornell meat Pricing tool to develop prices that develop a profit in every channel.
Recording: Food Photography and Sharing Recipes
Tuesday, April 4
Led by Kelsey Byrnes, Dance Around the Kitchen
Sharing delicious recipes and dinner ideas with your audience is the perfect way to encourage them to make a purchase! Kelsey Byrnes, blogger and food photographer, will walk you through the basics of food photography, editing photos and the etiquette of sharing recipes.
Recording: Know, Like and Trust: What Today's Consumers want to Know About Your Farm
Tuesday, March 21
Led by Roxi Beck, The Center for Food Integrity
Knowing your audience is critical. In this webinar, Roxi Beck with The Center for Food Integrity will provide a better understanding of consumers' attitudes, motivations, values and fears. Beck will dive into consumer insights and trends, and help your operation and marketing better align with the values and expectations of today's consumers.
Recording: Using Social Media to Sell Direct to Consumer
Tuesday, March 7
Led by Victoria Robinson - Farm Marketing Mentor
ChopLocal is excited to be partnering with Victoria Robinson, Farm Marketing Mentor, to share more about how to use social media to boost your operations. Victoria shares how she grew her farm Facebook from 500-20k and generated sales through digital marketing! This webinar covers ways to grow on and off social media, what content can be top-performing and ways to encourage sales without the "icky" feeling.
Recording: Marketing 101 - Selling Meat Online
Tuesday, February 21
Led by Matt LeRoux, Extension Associate with Cornell University
The keys to successful meat marketing are a simple marketing plan and an understanding of the consumer. In this webinar, learn marketing techniques that move your marketing from "autopilot" to strategic!
ChopLocal is excited to be partnering with Matt LeRoux, Extension Associate with Cornell University, to continue our educational webinar series. Matt has over 20 years of experience serving farms through Cornell Cooperative Extension, non-profits, and consulting. Specializing in market strategy, Matt works with a diverse mix of produce and livestock farmers and food businesses.
Recording: Value Added Producer Grant
January 24
Led by Stephen Ussery, Stewards Unlimited
We hosted a free webinar on Tuesday, January 24 to help farmers and small processors learn more about USDA's Value Added Producer Grant and how Stewards Unlimited and ChopLocal can help you grow your direct-to-consumer meat business.
Recording: Shipping Frozen Meat
September 14, 2022
Shipping frozen meat can be a great way to increase the sales and customer base for your direct-to-consumer farm or butcher shop. But it can also be intimidating! What kind of cooler or box do you need to ship frozen meat? Should you ship with dry ice? How can you ship frozen meat as cheaply as possible? These are all questions that ChopLocal vendors have asked us, and now, we’re sharing the answers.
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