Increase Sales by Reducing Clicks

One way to increase your sales is to increase your conversion rate (the % of people who purchase after visiting your site.)

And one way to increase your conversion rate is by DECREASING the number of clicks required by your customers.

This is why we recommend linking directly to a product when you share on Facebook or through Instagram stories.

Just take a look at the visual below to see why this works!

In general, reducing the number of clicks helps your customers find what they want faster!

It reduces the chance that they'll get distracted partway through the transaction.

And the entire buying process becomes simpler and easier!

(As usual, there are exceptions to the rule. Maybe the goal with your post is to get people to learn more about your farm or business - in that case, you might want to link to your about page! Maybe the goal is to get people signed up for a special event - in that case, link to the event page or registration page! When in doubt, think about your goal and try to reduce the clicks needed for your followers to get there!)

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