Maximizing Success: Strategies for Boosting Farmers Market Sales

Farmers market season can be a long haul. The unpredictable weather, long hours and countless tasks to prepare for the market are just a few of the challenges you might encounter. However, farmers markets also present an excellent opportunity to promote your products, build customer relationships, and grow your direct-to-consumer meat business. 

With expertise shared by Victoria Robinson, Farm Marketing Mentor, and Teresa Davis, owner of West Forty Market, “Strategies for Boosting Farmers Market Sales” gives viewers valuable insights and practical strategies for a successful farmers market season. 

Here are our key strategies for achieving success:

Show Up on Socials We know - you hear this all the time. But its importance cannot be overstated! Repetition is key with social media. In the days leading up to the market, share about what products and specials will be available for the week. If they can pre-order for pick-up, make sure you share that too! On the day of the market, continue to show up. Make sure your customers know where you’ll be located and don’t be afraid to share more about what you have available. If you feel like you are being repetitive, you are doing a great job!

Encourage Pre-Orders Offering a pre-order system for your farmers market customers provides tremendous benefits to both you as the vendor and your customers. Perhaps the largest advantage of offering pre-orders is the ability it gives you to forecast demand and plan accordingly. From the customer's perspective, it gives them the peace of mind that they can show up to the market and get exactly what they are looking for. Utilizing a pre-order system reduces wait times and increases efficiency, enhancing the overall shopping experience for your customers.  

Be Open and Willing to Evolve You don't need to wait until next season to make changes. Successful vendors are those that embrace change and constantly evolve - even during the season. It's essential to keep a close eye on emerging trends, actively listen to customer feedback, and maintain receptivity to fresh ideas that can enhance your offerings. By remaining open to these adjustments and consistently seeking ways to improve, you'll not only stay relevant but also cultivate a loyal customer base that appreciates your dedication to quality and innovation.

Try Something Unexpected  Keep your customers excited by introducing new things throughout the season! Introducing creative strategies helps establish your booth as a must-visit destination at the market. Try coupon codes for repeat customers, give away product samples, or print out recipe cards for one of your favorite easy recipes. No matter the idea, these promotional strategies help draw attention to your booth and encourage long-term customer loyalty. 

For a more in-depth discussion on increasing farmers market sales, watch the full recording below!

Maximizing Sucsess